YBK Marketing Specialist B2C

General Description

This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects.

Responsibilities / Essential Functions

Marketing Execution

• Manage execution and coordination of marketing plans to support in school marketing initiatives focused on awareness and sales.
• Develop, implement, and track business-specific marketing initiatives for customers and consumers, such as print, paid media, social and JCOM/e-commerce.
• Develop and create marketing materials ensuring brand guidelines are met.

Data / Analytics Tracking...