Weed Man Lifecycle Marketing Specialist

Enhance customer retention as a Marketing Automation Specialist at Weed Man in Orono, Ontario. Utilize your expertise in email and SMS marketing to create personalized journeys.
Weed Man is seeking a full-time Marketing Automation Specialist to join their growth-focused team. The ideal candidate brings over five years of experience in lifecycle marketing and a data-driven approach. You will work closely with cross-functional teams to optimize campaigns and improve customer interactions.
Key Responsibilities:
• Execute marketing strategies across email and SMS channels
• Optimize automated customer journeys for engagement
• Handle daily campaign execution and management
• Utilize customer data for targeted messaging
• Build reporting dashboards to track performance
Requirements:
• Degree in Marketing, Communications, or similar
• 5+ years in lifecycle marketing or CRM roles
• Experience with marketing automation tools
• Strong analytical and segmentat...