WeChat D2C Launch & Growth Lead

Sony Music China is building a new Direct-to-Consumer business by launching a WeChat Mini Program commerce platform. The D2C Program Manager will lead the zero-to-one rollout, coordinating Marketing, Digital, Artist Relations, Merchandise, Operations, Finance and Legal to deliver launches on schedule.

Applicants should have 5–8+ years in D2C e-commerce with WeChat Mini Program experience, and a proven ability to turn strategy into scalable operating plans.