Vacancy Description
Role Overview
The Web Director owns the global AutoStore.com ecosystem and related web properties, ensuring a world‑class digital experience from first click to lead conversion.
Key Tasks and Responsibilities
Web Strategy & Digital Experience
- Define and execute AutoStore’s global web and digital experience strategy aligned with brand and ABM goals.
- Build a seamless, customer‑centric journey supporting awareness, consideration, and conversion stages.
- Lead initiatives to personalize the digital experience using AI‑driven content recommendations and behavioral data.
Content & Conversion Optimization
- Oversee global content delivery and localization across all digital channels.
- Apply AI tools such as predictive analytics, chatbots, and content optimization platforms to enhance engagement and conversion.
- Partner with brand, content, campaign, and product marketing teams t...
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