Web Content and Conversion Manager

Description
Web Content & Conversion Manager

Overview

The Web Content & Conversion Manager is responsible for defining and executing the strategic roadmap for website content and conversion performance. This role combines SEO expertise, data-driven optimization, content planning, and hands-on content execution to drive engagement, conversion rates, and revenue impact across digital experiences. The position partners closely with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships teams to deliver an exceptional digital customer experience.

Key Responsibilities

SEO & Discoverability

+ Execute SEO and generative search optimization (GEO) best practices across website content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic.

+ Conduct keyword and competitive research using tools such as SEMrush to inform content strategies and optimization opportunities.
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