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VP Marketing

Robert Half The Creative Group

Atlanta, GA, United States Full-time July 22, 2026
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Vacancy Description

Description
We are seeking an experienced Vice President of Marketing to lead and execute the company's marketing strategy, customer acquisition efforts, and loyalty initiatives. This executive-level role will oversee brand development, digital marketing, customer retention, CRM, loyalty programs, and demand generation strategies designed to drive revenue growth and strengthen customer relationships.


Responsibilities:

+ Develop and execute comprehensive marketing strategies that drive revenue, customer acquisition, and retention.

+ Lead all digital marketing efforts including paid search, paid social, SEO, email marketing, website optimization, and marketing automation.

+ Own and evolve the company's loyalty and customer retention programs, increasing engagement, repeat business, and customer lifetime value.

+ Oversee CRM strategy, customer segmentation, lifecycle marketing, and personalized customer communications.

+ Mana...

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