VP Ecommerce Leadership in Canada

Lead the ecommerce strategy for a multi-brand ecosystem in Canada as VP, Ecommerce. Drive user experience and revenue growth across multiple Shopify storefronts in this remote-first role.
This position requires a senior leader with 12+ years of ecommerce experience, particularly DTC business models on Shopify. You will manage cross-functional teams while implementing conversion rate optimizations and ensuring operational excellence. Your focus on AI integration will enhance decision-making and speed in ecommerce operations.
Key Responsibilities:
• Own overall ecommerce strategy across multiple brands
• Lead teams in operations, engineering, and design
• Drive conversion improvements through data analysis
• Oversee site performance, architecture, and stability
• Collaborate with acquisition and lifecycle marketing teams
Requirements:
• 12+ years in ecommerce with Shopify expertise
• Experience scaling DTC businesses above $100M
• Strong skills in convers...