VP, E-Commerce

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

Nature & Scope

Your Role at Roots

The Vice President, eCommerce is responsible for leading and accelerating Roots’ digital commerce business across North America & internationally. This role oversees the full eCommerce P&L and drives customer acquisition, retention, performance marketing, digital merchandising, onsite experience, and customer service. The VP will partner cross-functionally with ...