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Vice President, Marketing Strategy Lead, Becoming a Customer Agentic Shopping

JPMorgan Chase

Columbus, OH, United States Full-time July 15, 2026
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Vacancy Description

This team is at the forefront of transforming how customers discover and open deposit accounts. Drive incremental account growth for the Consumer Bank through deposit account shopping strategies focused on agentic shopping and discoverability in organic and AI search.
As a Vice President on the Digital Shopping team within Becoming a Customer, you will lead Agentic Shopping and drive our SEO, AEO (Answer Engine Optimization), and GEO (Geographic Optimization) strategies, transforming how Chase shows up in AI-driven shopping journeys.
Job Responsibilities

+ Develop and lead the vision for Agentic Shopping, leveraging emerging technologies and AI-driven experiences to enhance customer engagement and conversion.
+ Define and execute comprehensive strategies for SEO, AEO, and GEO to maximize organic growth, visibility, and relevance across digital channels.
+ Identify and prioritize opportunities to optimize omnichannel shopping experiences, ensuring our products and s...

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