Vice President, Marketing

We are currently seeking a high calibre professional to join our team as Vice President, Marketing.

• Deliver and implement holistic, integrated marketing for the Affluent segment, focused on China internationalists in China/Singapore and their cross-border wealth needs (China/HK Singapore).
• Develop full-funnel strategy and execution using the Prime/Engage/Convert approach across online and offline channels, including content marketing.
• Translate customer needs and behaviours into segmentation, messaging and channel plans across the cross‑border journey; run campaigns leveraging China social, search and content ecosystems.
• Act as an AI user and advocate to improve marketing productivity, personalisation and performance measurement (within governance).
• Own measurement and reporting standards, manage budgets, and lead agency/vendor planning, evaluation and optimisation....