Vice President - Loyalty Marketing

Job Purpose

Develop and deliver the marketing strategy for Live Aldar and Darna Rewards, both online and offline to drive measurable growth in revenue, profit, and market share. Also, to develop short and long-term loyalty campaigns and lifecycle promotions framework, as well as lead marketing campaign strategy, drive database growth and sales penetration across the group.

Roles and Responsibilities

Strategic Responsibilities

• Develop and own marketing strategies for Darna Rewards and Live Aldar, including separate annual plans, acquisition and retention targets, and incremental revenue goals.
• Define the positioning, differentiation, and brand identity for Live Aldar and Darna Rewards, ensuring each serves its target audience while reinforcing the broader Aldar loyalty ecosystem.
• Own the marketing P&L, overseeing budget planning, allocation, and financial forecasting.
• Establish governance for how Live Aldar ...