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Vice President, Card Marketing Strategy

JPMorgan Chase

New York, NY, United States Full-time July 27, 2026
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Vacancy Description

Join Chase as a Vice President within the Card Lending Marketing team to lead customer-centric strategies across the lending lifecycle for consumer and small business credit card portfolios. You will shape and execute integrated marketing strategies across key lending products - including balance transfer, credit line management and pricing - while accelerating our evolution toward personalized, trigger-based customer journeys. Sitting within Chase's Marketing Growth & Innovation organization, this leader will deepen customer engagement and grow OS share by optimizing lending performance and delivering scalable, insight-driven marketing strategies.
**Job Responsibilities:**

+ **Own end-to-end portfolio marketing strategy for card lending offers** , including balance transfer, credit line management and pricing
+ **Develop and execute integrated, multi-channel marketing strategies** across owned channels, including email, direct mail, digital (web and in-app experience...

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