User Lifecycle Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! We are looking for a Resurrection Manager who will lead strategies and programs that reactivate and retain lapsed or inconsistent GCash users. The role focuses on driving customer engagement, increasing app usage, and improving key lifecycle metrics through data‑driven campaigns and cross‑functional collaboration.

Responsibilities

• Develop and execute overall strategies to reactivate and retain lapsed or inactive GCash users
• Design data‑driven programs to increase app visits, engagement, and transaction activity
• Ensure achievement of resurrection and retention business KPIs through high‑impact initiatives
• Work closely with Digital Experience, Product, and Marketing Co...