Traditional Sales Leader

Traditional Sales Leader

Responsibilities

• Plan, direct, and monitor the activities of a sales team within a specified geography, product line, market segment or list of accounts to identify business opportunities and secure achievement of established sales targets according to defined sales processes and strategy.
• Define and execute the strategy for the Traditional Trade channel.
• Translate business objectives into sales plans, priorities, and customer‑focused initiatives.
• Drive profitable sales growth, distribution expansion, portfolio execution, and market coverage.
• Lead sales forecasting, demand planning, and business performance reviews.
• Develop strong partnerships with key customers and distributors.
• Lead strategic negotiations with customers of high business impact.
• Identify market trends, customer needs, competitive activity, opportunities, and risks.
• Coach and mentor team members...