Trade Marketing Supervisor

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at https://www.jnj.com
Job Function:
Marketing
Job Sub Function:
Trade Marketing
Job Category:
Professional
All Job Posting Locations:
Shanghai, China
Job Description:
职位内容:
1. 通路战略全年规划:基于品牌策略'明确推广重点渠道'规划短期与中长期的全年线下渠道促销日历与营销活动'并跟进落地执行。
2. 市场费用管理与优化:全年市场费用分配与管理'评估投入产出'不断优化费效比。
3. 数据分析与生意监控:协助业绩数据分析及监控'确保对团队的目标达成情况进行追踪'对未来生意情况进行分月分品规划。
4. 通路营销常规项目推广:负责全国性常规项目的运营与执行'对试戴片、A...