Trade Marketing Manager - Cebu

As a Trade Marketing Manager, you will own responsibility for the development, execution and performance of all programs designed to increase market presence, drive final‑take and manage trade marketing investments and initiatives. You will contribute to the company’s goals and objectives, improve market share, customer satisfaction and productivity by establishing channel strategies and implementing associated plans.

Responsibilities

• Build, maintain and strengthen relationships with key trade accounts and distributors.
• Put consumers at the heart of every execution.
• Drive listing and availability of Bacardi Martini products in the on‑trade.
• Develop and execute visibility strategies for our brands in the on‑trade.
• Implement Integrated Activity Plans (IAP) including channel strategy.
• Manage partnership contracts and generate volume through pouring contracts.
• Execute brand promotions and activations.