Vacancy Description
It's fun to work in a company where people truly BELIEVE in what they're doing!
We are seeking an experienced and commercially astute Trade Marketing Manager to drive the development and execution of trade marketing strategies.
What You Will Dow
CHANNEL/CLUSTER & CUSTOMER UNDERSTANDING
- Knowledge of shopper/mission profiles, category roles, and business priorities, objectives, plans (incl. PB), trade media platforms, & strategic/executional capabilities of customers across channels/clusters
- Awareness of competitor relations & joint working initiatives & impact/implications for TB across channels/clusters with key trade partners
- Undertake deep dive category & basket analytics for assigned channels/clusters & associated customers referencing the above to identify channel/cluster/customer led trends, upside opportunities, & potential threats to category & TB growth
INTEGRATED BUSINESS PLANS
- ...
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