Trade Marketing Executive

Job Description – Trade Marketing Executive

Primary Purpose of Role

Responsible to plan and execute promotional campaign as per the channel visibility strategy. Also be responsible to partner with sales team to support brand activation and manage key account

relationships

Responsibilities

• Plan & execute promotional campaigns as per the channel visibility strategy:

o On-Ground Execution of the Channel development programs

o Inventory Management for running promotions and campaigns

o Asset Management

• Lead Channel merchandisers to Ensure execution of the accounts as per the template

• Partner with the Sales team to understand the requirement and support in Brand activation

• Manage operational relationship with key contacts

• Ensure right account identification for experiential focused sales approach as per the consumer

engagement strategy:

o Activation of con...