Title - Head of Marketing

1. The Core Marketing Challenge

B2B / Supply Side (Property Owners): Convincing property owners to hand over their assets to Locanda to maximize yield.

B2C & B2B2C / Demand Side (Guests & Relocations): Driving direct bookings from luxury travelers, high-net-worth individuals (HNWIs), multinational corporations, and upscale relocation firms.

2. High-Impact Strategic Pillars

To maximize a part-time schedule, prioritize these high-leverage initiatives:

Brand Positioning & Trust Building

Because premium hospitality thrives on reputation, establish Locanda Homes as the absolute standard of worry-free premium living in Riyadh.

Asset Creation: Oversee the development of high-end investor data rooms and slick B2B pitch decks that highlight occupancy rates, premium property care, and revenue-share optimizations.

Case Studies: Package current owner success stories (like testimonials from premium asset owners in Riyadh) into...