Tik Tok Platform Lead

Role Overview

Own TikTok as a channel end-to-end for FOREO SEA — TikTok Shop operations, performance ads, livestream/affiliate commerce, and content coordination — across Singapore, Malaysia, Philippines, and Vietnam. This is a single point of accountability for TikTok performance across all four markets: full commercial ownership of the store, the campaigns, the creator ecosystem, and the numbers behind them.

Key Responsibilities

TikTok Shop Operations

●    Own day-to-day operations and performance across TikTok Shop storefronts in SG, MY, PH, and VN

●    Manage Seller Centre operations and execute platform-driven initiatives (campaign tools, co-fund vouchers, extra exposure slots)

●    Coordinate store layout, store design, and communication messaging in line with brand guidelines and campaign requirements

●    Work closely with TikTok KAMs across each market to plan ca...