Vacancy Description
Job Information
Location: Lisboa, Lisbon Metropolitan Area, Portugal
Responsibilities
- Define and champion a scalable lifecycle marketing strategy that aligns with business growth, revenue targets, and customer engagement.
- Lead and mentor the Email Marketing & Automation team, ensuring a culture of innovation, ownership, and cross‑functional excellence.
- Collaborate closely with Growth, Product Marketing, Demand Gen, and GTM leadership to ensure lifecycle programs are tightly integrated with GTM priorities.
- Represent the function to executive leadership and contribute to marketing planning, budgeting, and tool strategy.
- Ensure compliance with GDPR and other data privacy regulations for all CRM and email marketing activities.
- Architect multi‑touch lifecycle journeys across the lead funnel: Acquisition, nurturing, conversion and re‑activation.
- Guide strategic direction and prioritisation of ...
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