Strategic Public Relations Manager Role

Join Fairmont Jasper Park Lodge as a Public Relations Manager, shaping the narrative of an iconic destination. Drive PR initiatives that elevate brand awareness and support revenue generation.

This strategic role requires a relationship-driven individual with experience in luxury hospitality. Collaborate with the Regional Director of Public Relations and the Director of Sales & Marketing to implement effective PR strategies. Leverage deep media connections to identify and secure influencer and media opportunities that elevate the resort's visibility.

Key Responsibilities:
• Lead PR strategy execution aligned with brand goals
• Identify media and influencer opportunities for visibility
• Host travel media and influencers on-property
• Develop press releases and media materials for campaigns
• Manage online reputation and crisis communications

Requirements:
• 3-5 years of luxury hotel PR experience preferred
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