Strategic Marketing Lead for Canada

Elevate SailPoint's marketing impact as a Strategic Marketing Lead for Canada. Create and execute account-based campaigns that drive sales alignment and pipeline generation.
Join SailPoint as a Senior Field Marketing Specialist, spearheading marketing strategies across Canada. This role demands hands-on expertise in field marketing and a strong grasp of go-to-market dynamics. Work with sales leaders to ensure marketing efforts have a measurable effect on account growth and awareness.
Key Responsibilities:
• Execute integrated marketing plans aligned with sales priorities
• Build trusted relationships with regional sales leadership
• Track and report marketing performance metrics to leadership
• Organize tradeshows, webinars, and regional events
• Tailor account-based marketing campaigns for key targets
Requirements:
• 5-7 years in integrated B2B marketing, preferably in Canada
• Success in regional demand generation programs
• Strong communication skill...