Strategic CRM Director at Sur La Table (Winnipeg)

Shape the future of customer engagement as Sur La Table’s Strategic CRM Director. Focus on lifecycle management through innovative email and SMS strategies, enhancing loyalty and customer relationships.

Reporting to the CMO, you'll be responsible for leading the CRM initiatives that drive growth and customer retention. Your role will encompass building automation architectures, implementing strategic reporting systems, and refining the loyalty program for deeper customer connections. This position is integral to influencing key marketing decisions through comprehensive insights and data.

Key Responsibilities

• Oversee email and SMS engagement strategies
• Implement responsive automation and lifecycle campaigns
• Report on key customer metrics and health
• Innovate loyalty program structure and perks
• Collaborate with leadership for strategic marketing direction

Requirements

• 8+ years in CRM lifecycl...