Strategic Brand Manager – Glasgow FMCG

Step into a pivotal role as a Brand Manager for a thriving FMCG brand in Glasgow Southside. This full-time position emphasizes strategic brand development and cross-team collaboration.
As the lead in brand strategy reporting to the Head of Marketing, you will own the execution of brand plans and manage product launches. Your daily tasks involve conducting thorough market and competitor research, as well as managing brand materials and promotional budgeting. You will liaise with the digital content and eCommerce teams and play a crucial role in aligning brand initiatives with sales objectives, thus ensuring business growth.
Key Responsibilities:
• Create and drive brand strategy and execution plans
• Conduct insightful market and competitor analysis
• Oversee promotional cost management and collateral
• Lead cross-functional campaigns across teams
• Collaborate with sales for unified brand efforts
Requirements:
• Experienced in brand management within an FMCG ...