Staff, Customer Marketing Segment Strategy Leader – Defector

**Overview**

Intuit's TurboTax business serves millions of DIY customers every season — but a meaningful share of that base is at risk of defecting to Assisted competitors each year. This role owns the strategy and execution to stop that leakage: identifying which customers are most likely to defect, understanding why, and converting them into TurboTax Assisted offerings before they leave

You'll sit at the center of a high-visibility, cross-functional mission team with a clear mandate and the runway to drive it. This is a rare opportunity to own a strategic growth lever end-to-end — from segmentation and modeling through outbound execution and exec-level reporting — with direct accountability for one of TurboTax's most important retention and conversion opportunities.

**Responsibilities**

_Cross-Functional Program Leadership_

+ Own program management for the cross-functional Defector Mission Team, driving operating cadence, milestone account...