Sr. Program Manager, Integrated Marketing Strategy

**Overview**

This role is at the forefront of leading cross-divisional and marketing partners to drive the business and the brand forward through marketing strategies and integrated campaigns that amplify across customer touch points. A champion of the REI brand and the co-op’s strongest points of differentiation, this role is central to driving prioritized customer behavior. Leading with a spirit of innovation, this role takes into consideration customer and business insights, the competitive landscape, and culture to define strategies and deliver business outcomes.

Areas of Accountability

+ Develops integrated marketing plans inclusive of marketing objectives, customer insights, business objectives, outdoor cultural moments, and prioritized messaging timeframes to inform campaigns and channel strategy.

+ Develops and leads campaign strategies that deliver against business and customer outcomes; including annual strategies, briefs, communication str...