Sr. Performance Marketing Specialist

Campaign Strategy & Execution

• Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat.
• Plan, launch, and manage multi-channel campaigns aligned with business objectives.
• Identify and evaluate new acquisition channels and growth opportunities.
• Ensure campaign messaging aligns with Aanaab's brand and marketing strategy.

Lead Generation & Conversion Optimization

• Design and optimize high-converting landing pages for different campaign objectives.
• Conduct A/B testing across landing pages, ad creatives, and campaign elements.
• Optimize the customer acquisition funnel from awareness to conversion.
• Collaborate with internal teams to improve lead nurturing and conversion performance.
• Build and manage B2B lead generation campaigns targeting schools and enterprise clients.

Perfor...