JD Senior Manager CRM Insights & Analytics
Purpose & Overall Relevance for the Organization:
Collaborate with Marketing and cross-functional teams to develop and execute the company’s CRM strategy, driving member acquisition, engagement, repeat purchase and lifetime value growth.Establish annual CRM planning, member lifecycle strategies, and data-driven marketing capabilities across all consumer touchpoints.Drive business impact through advanced analytics, consumer insights, AI-driven modeling.Enable data-informed decision making by providing actionable consumer insights to senior leadership and cross-functional stakeholders.Lead and develop a high-performing CRM insights & analytics team while collaborating closely with Marketing, Retail, Digital, BU, and Technology teams. Key Responsibilities:
CRM Strategy & Annual Planning
Develop and drive annual CRM strat...