Vacancy Description
The Senior Manager, SMB Global Performance Marketing leads the worldwide first-party (1P) channel marketing team and content strategy for Amazon Ads' Small and Medium Business (SMB) segment. This leader owns two critical pillars: 1) Owned and operated (1P) marketing channels (email, in-portal nudges across Seller/Vendor Central, Ad Console...), and 2) Click Credit promotions strategy and execution. The role spans demand programs (Sponsored Products, Sponsored Brands, Brand Stores, and others), as well as vertical programs for Amazon Business and Authors.
Rooted in a deep understanding of SMB advertiser needs, this leader acts as the strategic bridge between customers and the broader Ads organization—translating pain points, behaviors, and performance signals into lifecycle marketing strategies that drive long-term growth. By combining customer and performance insights with business objectives, this role shapes messaging, influences product direction, and ensures marketing effo...
Rooted in a deep understanding of SMB advertiser needs, this leader acts as the strategic bridge between customers and the broader Ads organization—translating pain points, behaviors, and performance signals into lifecycle marketing strategies that drive long-term growth. By combining customer and performance insights with business objectives, this role shapes messaging, influences product direction, and ensures marketing effo...
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