Sr Associate, Programmatic

Job Description:

ROLE PURPOSE

The Programmatic Sr Associate is responsible for managing campaigns on programmatic platforms for clients, including strategy, setup, implementation, and monitoring across various DSPs (Demand Side Platforms) used. This role is fundamental within the digital strategy of a communications group and works closely with teams from other media channels.

This position is for the Offshore Team of Dentsu Argentina, and works for teams located in Dentsu's agencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina.

TASKS AND RESPONSIBILITIES

• Collaborate with account teams to manage campaigns across various DSPs, including trafficking creative assets, tags, naming conventions, and other elements necessary for campaign implementation.
• Set up campaigns in DSPs based on the established strategy and monit...