Specialist, Broadband Product Marketing

Day-To-Day Activities

• Channel Growth & Optimisation
  • Lead and drive the performance and growth of broadband (fixed and wireless) sales channels, including company‑owned centres, retail partners, digital platforms, telesales and e‑commerce channels
  • Develop and execute channel expansion strategies by identifying, piloting and scaling new broadband acquisition channels and go‑to‑market approaches
  • Steer cross‑functional collaboration with commercial, sales, digital and base management teams to optimise broadband sales funnel performance and improve conversion across all touchpoints
• Product, Pricing & Device Strategy
  • Own the end‑to‑end lifecycle of broadband products, from concept and positioning to pricing strategy, launch, performance optimisation and lifecycle management
  • Define and lead the broadband device (CPE) strategy, including device roadmap planning, feature requirements, vendor engagement...