Social Media Executive

Responsibilities

Develop and implement effective social media strategies aligned with company goals.

Manage daily posting, scheduling and content planning across Instagram, Facebook, LinkedIn, TikTok, YouTube and other platforms.

Create engaging visual and written content, including reels, stories, graphics, and short videos.

Monitor social media trends, competitor activities and industry updates to keep content relevant.

Respond to comments, messages and inquiries to maintain community engagement.

Coordinate with internal teams (design, sales, operations) to support campaigns and promotions.

Manage paid advertising campaigns, including Meta Ads and Google Ads when required.

Collaborate with influencers, bloggers and brand partners for promotional activities.

Track, analyze and report monthly performance metrics (reach, engagement, conversions).

Ensure brand consistency across all digital platforms.

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