Short Drama Growth Planner

Responsibilities

• Combine local cultural characteristics and audience preferences to develop short drama promotion angles suited to the Philippine market — owning the demand side end-to-end.
• Design user engagement campaigns to attract more users to watch short dramas and improve retention.
• Push external partnerships — identify, pitch, and close partnership and co‑marketing opportunities (offsite venues, distribution channels, brand collaborations) that bring new audiences to short dramas.
• Own internal promotion and exposure — manage and optimize in‑app exposure surfaces to maximize traffic into the short drama experience.

Requirements

• Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
• At least 5 years of experience in marketing, growth, affiliate/partnership management, or account management — with significant experience gained at an advertising, creative, medi...