Vacancy Description
You are accountable for the development & delivery of strategic Shopper Plans by Channel/Cluster (incl. digital & e-comm) providing clear direction for category & brand presence, value, & shopper engagement to profitably maximise basket conversion & drive category/ brand growth in line with the Brand Must Win Battles & Commercial Objectives.
WHAT YOU WILL DO
CATEGORY & SHOPPER UNDERSTANDING
- Motivate for & deliver Shopper Research, extracting key insights & delivering recommended action plans to leverage the associated growth opportunities.
- Scope out & evaluate all shopper media platforms & touchpoints across channels/clusters as a basis for media selection in support of shopper plans.
- Undertake deep dive category & basket analytics to identify shopper-led trends, upside opportunities, & potential threats at category & brand across channels/clusters.
STRATEGIC SHOPPER PLANS
- Work closely with Marketing to d...
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