SGunited Jobs Senior Data Scientist

Lead data science initiatives by designing and deploying AI/ML solutions, including Generative AI and LLMs, to enhance customer engagement and business outcomes. Collaborate with cross‑functional teams and mentor junior data scientists.

• Lead data science projects by partnering with Marketing, Product, and external stakeholders to define problem statements and architect end‑to‑end AI/ML solutions, including Generative AI and LLMs.
• Design, build, and productionize analytical models for intelligent decisioning within customer journeys, integrating models into decision engines with governance, scalability, and performance monitoring.
• Analyze customer behavior across Mobile, Broadband, and entertainment services to generate actionable insights on lifecycle, segmentation, and targeting strategies.
• Drive data exploration, experimentation, and optimization through A/B testing, uplift modelling, and camp...