SEO Specialist

The SEO Specialist is responsible for developing and executing effective SEO strategies to improve website rankings, organic visibility, and traffic growth. The role involves both on-page and off-page optimization, technical SEO, and close collaboration with cross-functional teams to enhance overall digital performance. Key Responsibilities: Perform in-depth keyword research and analysis to guide content creation and SEO strategy. Optimize on-page elements such as meta tags, headers, content structure, and internal linking. Conduct technical SEO audits and collaborate with developers to resolve crawlability, indexing, and site performance issues. Develop and manage off-page SEO strategies , including link-building, digital PR, and outreach campaigns. Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, GA4, or Moz . Track KPIs and prepare detailed performance reports with actionable insights and recommendations. Stay up...