SEO and Paid Media Specialist Global Grade 10

Position outputs
• Keyword Strategy: A list of target search terms that we want Barloworld to lead in.
• Paid Media Campaigns: Active, high-performing adverts across search engines and social media that bring in new sales leads.
• Monthly Traffic Reports: Simple summaries showing how many people visited the site and if our rankings have improved.
• SEO Audit Logs: A record of technical fixes made to the website to improve its health and crawlability.
• Conversion Reports: Data showing how many visitors took action, such as requesting a quote or calling a branch.
• Optimise content for AI search.
• Budget & ROI Summaries: A clear breakdown of what was spent on ads and the return on investment (ROI) we achieved.
Qualification, Experience and Competencies
Essential:
• Diploma or degree in Marketing, Information Technology, or a related field.
• Valid certifications in Google Ads and Google Analytics.
• Two to four years’ experience in a dedi...