Senior Strategist (CRM)

Responsibilities

• Lead and ensure consistency in data-driven decision making and strategy formulation within the team and across all regional and local market CRM initiatives.
• Formulate CRM strategies and programs and ensure alignment with the business' overall objectives. Identify potential optimizations within the CRM system to ensure best experience is provided via CRM systems.
• Blueprint Development: Design, draft, and maintain Integrated Customer Journey Management (ICJM) blueprints.
• Lifecycle Optimization: Identify key opportunities across the Lead-to-Loyalty funnel to drive conversion, retention, and win-back strategies.
• Personalization Frameworks: Develop dynamic content strategies and segmentation models to deliver hyper-personalized experiences at scale.
• MarTech Alignment: Work closely with technical leads to ensure strategic requirements are feasible within the Salesforce Marketing Cloud (SFMC) or equivale...