Senior Specialist - Marketing

Main Responsibilities

• Develop HCT's media communication activities (speeches, press releases, media briefings, brochures, news conferences, publications, advertisements, promotions, events, digital marketing, etc.) and align all communications across HCT and its functions to maintain consistent messaging with the public.
• Identify key media channels and build relationships.
• Maintain and update a community and media contact database with local and international media to ensure frequent and positive coverage of student achievements and HCT.
• Send out invitations to the press and prepare press releases.
• Follow up with relevant stakeholders to publish articles and interviews about student and alumni success stories, projects, international field trips, and other best practices at HCT.
• Develop and update HCT's website and social media content based on the functions, activities and initiatives.
• Maintain social media acco...