Senior Specialist in Marketing Journeys at Meridian

Shape the future of customer engagement as a Senior Specialist in Lifecycle Marketing at Meridian. This contract role focuses on developing automated journeys to enhance member retention and satisfaction.

Your expertise will be pivotal in designing scalable marketing strategies within the Dynamics 365 CRM environment. You’ll conduct data analysis, optimize communication flows, and ensure effective journey management to promote member loyalty. Engage with teams across various departments to implement exceptional marketing initiatives.

Key Responsibilities:
• Automate and optimize member journeys in Dynamics 365
• Analyze and improve data flow for greater effectiveness
• Develop tailored communication strategies for member needs
• Monitor and improve program performance
• Conduct A/B testing for better engagement outcomes

Requirements:
• 7-10 years of experience in lifecycle marketing
• Background in financi...