Senior SEO Executive

The purpose of this role is to drive and assist the SEO Site Manager with the day to day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for a Frasers Group website. 

The responsibility:

• Make and implement recommendations to improve SEO channel performance and rankings
• Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords
• Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
• Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectifying any issues
• Use tools like PI-datametrics and...