Senior Regional Marketing Specialist

Responsibilities

• Supports insights gathering on customers and market(s) needs for regional and global teams.
• Understands region business strategy, local market trends, competitive insights, personas and buyer experiences, and supports team in planning and budgeting (10%).
• Supports local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
• Supports alignment of tactical plans to business goals (15%).
• Supports execution of demand generation program tactics: inbound and outbound marketing, strategic communications, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (50%).
• Helps with budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.
• Supports identified opportunities for growth and cos...