Senior Programmatic Specialist

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Programmatic platforms. This role requires you to develop best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.

Job Description

Key Responsibilities

• Advanced knowledge of audience segmentation and targeting strategies, including first-party data onboarding, lookalike modeling, and contextual targeting.
• Advanced skills implementing and optimising via DV360 and other DSPs (e.g., The Trade Desk, Amazon DSP, Adform) and ad servers (e.g., Campaign Manager 360, Magnite, Hivestack).
• Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, or similar for performance tracking and attribution modeling.
• Leads innovation initiatives, testing new formats (e.g.,...