Senior / Product Marketing Executive (2yrs contract)

Position Summary

A Product Marketer in the TV/AV division will take ownership of the entire product lifecycle—from market analysis, product planning, and positioning to go-to-market strategy and sales promotions and sustenance. This role will be required to work closely with sales, and trade marketing teams to drive category growth and maintain Samsung’s leadership in the category

Role and Responsibilities

Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for assigned category.

Market Intelligence: Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies.

Launch Management: Drive product launches with full accountability for timelines, positioning, pricin...