Senior Performance Specialist (PPC)

Mô tả công việc: Position Overview:
-The candidate will be responsible for A to Z performance marketing, including campaign strategy, execution, budget management and performance reporting across a number of channels. Predominantly Google Ads and Facebook.
-Plan, create, and manage performance campaigns across a variety of channels
-Keyword research and management to optimize bids (add PPC keywords and negative keywords)
-Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
-Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
-Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
-Monitor, evaluate, and present the performance of campaigns by generating weekly and m...