Senior media strategist

To lead the development of robust, client‑ready media strategies for the Absa Personal & Private Banking portfolio, with a strong weighting toward digital media, omnichannel planning, audience insight, channel roles, measurement frameworks and strategic media recommendations. The role exists to ensure that every brief is translated into a clear strategic response: what we are trying to solve, who we need to reach, what action we need from them, which channels should play which role, how budgets should be weighted, how success will be measured, and how the work should be optimised once live.

Brief interrogation and strategic problem definition Receive, unpack and interrogate client briefs to identify the true business, brand, product, audience and media challenge. Construct smart, necessary questions for the client that clarify objectives, success metrics, audience priorities, product focus, constraints, timings, budgets, mandatories and approvals. ...