Senior Media & Performance Lead, Middle East

Hardee’s is seeking a Media & Performance Senior Manager to lead the integrated media strategy across the Middle East. You will shape TV, Radio, Outdoor, Cinema, Digital, and delivery platforms, driving traffic, demand generation, brand awareness, and sales with ROI focus.

In collaboration with regional marketing and agencies, you will translate business goals into measurable media plans, optimize campaigns, and report performance to senior leadership, ensuring consistent messaging across