Senior Marketing Specialist, Vision Care

• Support the planning and execution of marketing strategies for ZEISS Vision
• Develop joint marketing plans in collaboration with Sales and Key Account team to align ZEISS programs with partner business objectives
• Contribute to product launch planning, pricing communication, and partner enablement programs
• Build understanding of the vision care industry, market trends, and channel dynamics
• Analyze partner growth strategies, competitor programs, and consumer behavior to inform marketing initiatives
• Ensure all marketing collateral, campaigns, and activations comply with ZEISS brand standards, visual identity, and relevant regulations

Branding & Partner Experience

• Ensure consistent application of ZEISS branding across all partner outlets, events, campaigns, and consumer touchpoints
• Collaborate with Global Brand team to maintain high-quality brand visuals, messaging, and consumer experienc...