Job Description

Are you passionate about strategic marketing planning, data-driven insights, and performance analysis? If so, we have an exciting opportunity for you in LEGO® Retail.

Core Responsibilities

Strategic Planning and Budgeting:

• Deliver strategic commercial and marketing plans, along with budget recommendations based on data and insights
• Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding for planned activities throughout the year

Marketing Effectiveness and Optimization:

• Drive the marketing effectiveness agenda across LR channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs
• Continuously challenge and develop the global marketing planning process in collaboration with global and loc...